Clear, Concise Graphic Communication

All great marketing campaigns have a few things in common. They must be: Clear, Concise, Compelling, Creative, and Consistent. Have you ever wondered why Coca-Cola has never changed its logo? Or McDonald’s picked golden arches? Think about it. Both have the same five ingredients above.

At iDig Design we analyze every project from the same perspective. Of course the project must stand on its own in terms of composition, design and its ability to persuade. But it must also pass the final test before going out the door for client approval. Does the project meet the 5 C’s? If it doesn’t, fix it.

Graphic Design, the Art of Persuasion

Much like a composer chooses from a variety of instruments and sounds, graphic designers have a wide assortment of tools to select from. A big, bright, bold headline might work in one case, where a delicate flower-like font may better suit another. Just as musician might create a staccato beat for a hard driving, energy intense mood, a graphic designer might choose the repetition of a simple black square to create a visual intensity.

It is experience, combined with a sense of visual playfulness, and the willingness to experiment that sets the virtuoso designer apart from the field..

Graphic Design Services and Communication Arts

Marketing is an inexact science. The needs of every business are different. Trial and error is sometimes only the best you can do. With over twenty years of experience we’ve encountered a lot of those trials. And Errors. Fortunately for you, we have learned from our mistakes. Our innovative staff of graphic design experts is skilled at creating a wide assortment of marketing tools.

Whatever your business needs, chances are we’ve created it, tried it, improved it, refined and redesigned it before. Trade show banners, brochures, logo design, product catalogs, annual reports, stationery, packaging are all just a part of what we do.

Our service area includes: Westlake Village, Camarillo, Thousand Oaks, Conejo Valley, Simi Valley, Oxnard, Moorpark, Ventura, Santa Barbara, Carpinteria, Reseda, Tarzana, Agoura Hills, Calabasas, Chatsworth, Encino, Van Nuys, Malibu and Burbank.